HW 16-A: Scoble's rules of engagement

When reading "The Corporate Weblog Manifesto" I felt that many of the rules applied to Jezebel. Rule number 2 of Scoble's rules is "Post fast on good news or bad". That is something that Jezebel definitely does. Much of what Jezebel has to say isn't always what people want to read about themselves, and other times its good things that’s just going to make them look better. She seems quick to update her blogs so readers can catch up on the latest. Another rule that Jezebel follows is number 3, "Use a human voice", she writes in her own words and writes about what she thinks. Rule number 11, "Know the information gatekeepers", Jezebel knows what she’s writing about, how could you start your own blog website without knowing what your talking about. It is hard to tell where these rules might NOT apply to Jezebel because you don't really known if she does mess up, is she going to acknowledge it? It’s hard to ever really know if she’s hiding information, because she’s the one people go to for information. The corporate weblogs are rules that Scoble wrote for people to follow in order to write a successful blog and be satisfied. I agree with much if what he says, and he knows what he’s talking about since he's been doing this for years now. His rules are saying to basically let people know the truth, don't lie about anything, don't hide anything, and admit to when your wrong. No one wants to have false information.