HW 13: "Blogs Will Change Your Business"

When reading "Blogs Will Change Your Business" by Stephen Baker and Heather Green, in my opinion I think that the impact of blogging on business or more important that the impact of blogging on communication that is not business. "Let's assume that 99.9 % are equally off point. So what? That leaves some 40 new ones every day that could be talking about you business, engaging your employees, or leaking those merger discussions you thought were hush-hush" (Kline, 223), with having blogging make such an impact on business. Blogging is able to update people with what their workers and what they are doing, incase threes anything that’s going on, a business can be informed. Companies use blogs for publicity. On page 227 Steve Rubel speaks about blogs and how they are monitored to see what is being said about your company. Another reason I think blogging on business is more important is because it allows people to find out different information, good or bad on businesses their interested in. As Kline writes on 223 it’s a way for companies to view their competitors. Blogging is a way for companies to promote what they are all about and what they stand for. At first glance, teenagers might say that blogging on communication is more important. But on closer inspection you start to realize just how big of an affect blogging on business can have on people.